User Research

• Conducted 8 user interviews to understand needs across menstruation, pregnancy, and postpartum stages

• Performed desk research including articles, trends, and competitor analysis

• Mapped the energy cycle across the menstrual phase to inform workout timing

• Identified key user types:

  🧍‍♀️ Non-active menstruating student seeking pain relief and regulation

  🤰 Active pregnant homemaker seeking safe, low-impact home workouts

• Defined user goals, frustrations, and opportunities for customization and support

• Created user personas based on research insights to guide empathy-driven design

Concept Development

• Created concept cards outlining the product’s goal, audience, and value proposition

• Defined key app features like:

  Customized workouts for each menstrual or pregnancy phase

  AI Coach to guide users and ensure safety

  Progress reports for feedback and motivation

• Used scenario storytelling (e.g., Sophia & Maria) to visualize user flows

• Collaborated using Miro for co-creation, feedback, and ideation refinement

• Developed “How Might We…” questions to frame design opportunities:

  “How might we ensure safety and personalization in workouts for women’s changing bodies?”